Exclusive TV Offer

Experience True Clarity

Bring Daylight Indoors

A Serious Light uses Daylight Wavelength Technology™ to replicate the make up of natural daylight.

See Detail and Colour

All the light is focused directly on to your page and is easily adjusted to suit you, your eyes, and the task at hand.

Recommended by 500 Opticians

Serious Lights are recommended by opticians to combat the frustrating symptoms of eyestrain.

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Hand-built in Great Britain

Every Serious Light is hand-built in our Aylesbury factory by skilled craftsmen, using only the highest quality parts. No corners cut, each light is built to last.

The Serious Promise

Recommended by 500+ Opticians

"

Tracey Taylor
Optometrist BSc (Hons) MCOptom

We've been recommending Serious Lights to our patients for many years.


0800 234 6009

Need help? Freephone

Call Our Customer Service Team Direct

£399.99

Order Now >

 Free Delivery  

(200+ Reviews)

High Definition Floor Light

  • Our most powerful model

  • Closest to daylight

  • Text simply leaps off the page

  • Even small print is crisp and clear

  • Every colour is rich and vibrant

Lightweight

Heavyweight

Don't forget to quote promotion code SERIOUSTV at checkout

Free Compact Light worth £150
With your Serious Light order*

High Definition Floor Light

£399.99

Order High Definition Floor Light >

  Free Delivery  

Free Compact Light (RRP £150) - Quote SERIOUSTV

Order High Definition Table Light >

£349.99

High Definition Table Light

Ideal for positioning behind your favourite chair for reading.

Perfect for bedside reading or for use on a desk or side table.

Free Compact Light (RRP £150) - Quote SERIOUSTV

  Bestseller  

  Free Delivery 

"

The first night I read 80 pages of a novel, something I had not done in years.

Mrs Kerrigan, Wexford

Exclusive TV Offer

Free Compact Light worth £150 when you order any Alex or High Definition Light, plus free delivery

 Quote SERIOUSTV at checkout 

£349.99

Order Now >

 Free Delivery  

(80+ Reviews)

High Definition Table Light

  • Our most powerful model

  • Closest to daylight

  • Text simply leaps off the page

  • Even small print is crisp and clear

  • Every colour is rich and vibrant

Lightweight

Heavyweight

Don't forget to quote promotion code SERIOUSTV at checkout

"

Turning the light on is like a ray of sunshine

Dr Simpson, Somerset

|

|

Quote  SERIOUSTV  at checkout

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5 Year Warranty Period

Our exceptional 5 year no quibble warranty period covers all parts and labour as well as free collection for peace of mind.

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30 Day Risk-Free Trial

Start with a 30 day in-home risk-free trial. If you're not totally happy with your light we will refund the full amount and collect from any UK mainland address.

Learn More >

Two Easy Ways to Order

Telephone

Call free on 0800 234 6009 quoting SERIOUSTV to order and claim your Free Compact Light

Visit www.seriousreaders.com and enter SERIOUSTV at checkout to claim your Free Compact Light

Online

The Alex Range

Offer Terms and Conditions

Cannot be used in conjunction with other offers.

Free Compact Light and free delivery available with Alex and High Definition Light orders.

This exclusive TV offer is only available for shipping to UK mainland addresses.

High Definition Floor Light

High Definition Table Light

  Bestseller  

Ideal for positioning behind your favourite chair for reading.

Perfect for bedside reading or for use on a desk or side table.

£349.99

  Free Delivery 

  Free Delivery  

Order High Definition Floor Light >Order High Definition Table Light >

Free Compact Light (RRP £150) - Quote SERIOUSTV

Free Compact Light (RRP £150) - Quote SERIOUSTV

£399.99

High Definition Light

  • TEN TIMES more light on your page

  • Reading is easier, faster and more enjoyable

  • Words are crisp and clear

Offering incredible clarity, intense brightness and high definition detail. This light will transform your enjoyment of reading and other indoor hobbies.

*With any High Definition or Alex Light

Our best light and the closest to daylight

Choose your HD Light >

"

It’s like having a brand new pair of eyes!

Ms Sherliker
Surrey

Alex Floor Light

Ideal for positioning behind your favourite chair for reading.

£299.99

  Free Delivery  

Order Alex Floor Light >

Free Compact Light (RRP £150) - Quote SERIOUSTV

Alex Table Light

Perfect for bedside reading or for use on a desk or side table.

£249.99

  Free Delivery 

Order Alex Table Light >

Free Compact Light (RRP £150) - Quote SERIOUSTV

Choose your Alex Light >

"

The next best thing to a bright sunny day but indoors.

Mrs Makepeace 
Warwickshire

Alex Light

LED Daylight Wavelength Technology™

Since inventing our first light over 35 years ago, Serious Founder Alex has been leading pioneering research into shedding natural light indoors to radically improve our sight.

  • SIX TIMES more light on your page

  • Long life, low energy LED technology

  • Closely matches the makeup of natural light

Need help? Freephone 0800 234 6009

Upgrade to High Definition >

  Bestseller  

Independent Service Rating based on 916 verified review.

Average Customer Rating:

"Reading for longer now"

Wonderful light, reading for longer now – my eyes just don’t get as tired.
Trusted Customer - 6 hours ago

4.9/5

"Easy to unpack and plug in"

Straightforward ordering and The light was so easy to unpack and plug in.  Everything is such good quality.
Trusted Customer - 7 hours ago

"Elegant and well-engineered"

Elegant and well-engineered, providing a directed, concentrated beam which enhances my reading experience.
Trusted Customer - a day ago

Alex Floor Light

(200+ Reviews)

  • Our closest LED to daylight

  • Wide beam pattern

  • Energy efficient 5.5W light engine

  • Runs cool to the touch

  • Fully dimmable

 Free Delivery  

£299.99

Order Now >

Don't forget to quote promotion code SERIOUSTV at checkout

I am very pleased with the Alex light. It is very easy to direct to just the right area and it has made a great improvement to my enjoyment of reading of all kinds.

Mr Ackland, London

"

Lightweight

Heavyweight

Alex Table Light

(65+ Reviews)

  • Our closest LED to daylight

  • Wide beam pattern

  • Energy efficient 5.5W light engine

  • Runs cool to the touch

  • Fully dimmable

"

I can now read the local paper in full again without stopping due to tiredness.  It's a wonderful light!

Mrs Marshall, Argyll

Order Now >

Don't forget to quote promotion code SERIOUSTV at checkout

£249.99

 Free Delivery  

Alex Floor Light

£299.99

Order Alex Floor Light >

  Free Delivery  

Order Alex Table Light >

£249.99

Alex Table Light

Ideal for positioning behind your favourite chair for reading.

Perfect for bedside reading or for use on a desk or side table.

  Free Delivery  

Free Compact Light (RRP £150) - Quote SERIOUSTV

Free Compact Light (RRP £150) - Quote SERIOUSTV

0800 234 6009

Need help? Freephone

Call Our Customer Service Team Direct

Exclusive TV Offer

Free Compact Light worth £150 when you order any Alex or High Definition Light, plus free delivery

 Quote SERIOUSTV at checkout 

plus Free Delivery

Heavyweight

Lightweight

or